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All elements of greenhouse gas are converted to a common unit of measure: (metric) tonnes of carbon dioxide equivalent (tCO2e). This is therefor a very important unit of measure for climate change. Companies use it to calculate their carbon footprint, and countries use it to calculate their carbon emissions. This website offers you information on the political initiatives,the emerging technologies and the measurement standards that are used to calculate tCO2e.

CO2 Production in Cinema Advertising

Brightfish has published a white paper on the calculation of tCO2e for cinema advertising.